Mastering User Journey Analysis in Amplitude Experiment: A Guide to Informed Product Iteration
In the realm of product development, experimentation is paramount. A/B testing and multivariate experimentation have become indispensable tools for validating hypotheses and optimizing user experiences. However, a successful experiment extends beyond simply tracking aggregate metrics. Deeply understanding how different user journeys are impacted by experimental variations is critical for making informed product decisions. Amplitude Experiment,…
